Emma spoke with Visibility Coach Dave Fuller about how to excel at blogging.

If you're like me, you're very capable at writing a blog and you have all the information required, but you sit down to do it and you're just...stuck.  Or you start up and then lose the momentum to keep going.

It doesn't need to be like this!

Dave Fuller is a visibility coach so he's able to advise on how your business can be more easily  "found".

Dave says that if there was one silver bullet to being found, it's blogging!

Blogging helps with directing people to your website due to key words and phrases. It's also an opportunity to present yourself as a knowledge expert.

Where do you start?

The number one tip to being a successful blogger is this; every question you're asked as a professional is a potential blog.

Keep a notepad on your desk or by your phone and every time you're asked a question – write it down! That's the title for your next blog.

In the course of your work you may see the same challenges arise again and again for different clients. You're able to advise on those challenges – and that's another blog.

You could write how-to guides, do product reviews, provide cheat sheets and checklists, transcribe interviews or videos. There is endless content you can draw from in the course of your work.

Don't worry too much about keywords. Key phrases are more relevant to SEO, and by virtue of the fact that you’re churning out regular content, those key phrases will be there.

Make sure you write as 'you', but using the language that will resonate with your audience.

A rule of thumb is 'one idea, one page’ - keep it to one idea per blog.

As with essay writing there's a structure you should follow – a headline to engage your audience, sub-heading to explain a little more about what the blog is about, then the body of text, and a final wrap up including a call-to-action which could be signing up to a mailing list, following for more content, or purchasing something.

So that being said, write as you would speak, keep it to one thought per blog, and please make sure you are following HR and Leadership Skills for Aussie Health Practice Owners on Facebook for more content to support your business.


Emma Spencer

Emma is a Clinical Psychologist who has a special interest in the assessment and treatment of children, adolescents and families and peri-natal care.  Her background has been varied and included employment within hospital and community settings, both public and private.

Emma also worked for a number of years in consulting, as a trainer, project manager, neuropsychological assessor and also provided employment selection and transition services.